In the dynamic and competitive landscape of the advertising industry, optimizing the allocation of traffic and budget resources to maximize advertising effectiveness is a critical challenge for both advertisers and publishers. MergeX, a global leading ad exchange SaaS platform, has introduced the “Open Traffic and Budget” feature, offering an innovative solution to address these challenges.

I.Feature Overview

1. Open Budget

Publishers can now leverage additional ad budgets provided by MergeX, in addition to their own ad budgets. This flexibility allows them to adjust their ad strategies based on real-time performance and market demands, breaking free from budget constraints and enhancing their traffic monetization capabilities.

2. Open Traffic 

When advertisers face limitations in their own ad budgets, they can access additional traffic resources through MergeX. This ensures broader ad reach, increased brand exposure, and more flexible placement options, addressing the concerns of advertisers.

II.Key Features

1.Resource Sharing

The platform enables publishers to share their traffic resources and advertisers to share their budget resources, optimizing overall resource utilization and value.

2.Smart Matching

Utilizing advanced algorithms, MergeX precisely connects advertisers with publishers, streamlining cooperation and improving efficiency.

3.Mutual Benefit 

Advertisers benefit from expanded coverage and enhanced ad effectiveness, while publishers see increased revenue, creating a win-win scenario.

4.Efficient Conversion

Diverse traffic combinations improve ad fill rates and conversion rates, driving better overall performance.

III.How It Works

1.Publishers Using Platform Budgets

Publishers allocate the platform’s budget to their suppliers to start ad monetization. When advertisers select this traffic, publishers earn usage fees.

2.Advertisers Using Platform Traffic 

Advertisers configure their budgets to the platform’s open traffic and set expected profits. When publishers select these budgets, the budgets begin to consume usage fees.

IV.Fee Settlement

MergeX adheres to principles of fairness and transparency in fee settlement:

– The platform charges a basic QPS fee to maintain stable operations.

– For partners utilizing open budgets, the platform pays budget procurement fees.

– For partners leveraging open traffic, the platform collects traffic usage fees (no fees are incurred if not used).

As a transaction facilitator, MergeX does not retain any profit, ensuring the maximization of both parties’s interests.

V.Unique Advantages

1.Maximizing Traffic Value 

By opening up traffic and budget resources, MergeX helps advertisers and publishers achieve optimal resource utilization and enhance traffic value.

2.Enhancing Budget Flexibility

The additional budget resources provided by MergeX enable more flexible placement strategies and improved budget utilization for both advertisers and publishers.

MergeX’s “Open Traffic and Budget” feature provides an innovative solution to the advertising industry, addressing key pain points in resource allocation and management. Through intelligent matching and efficient conversion, it maximizes advertising effectiveness.

Join Us on the Journey to Boost Mobile Growth

Interested in learning more? Register on our official website at www.admergex.com or reach out to the MergeX team for comprehensive technical support! Join us in shaping the future of the advertising industry!

About MergeX

MergeX is a global leading ad exchange SaaS platform, enabling developers to quickly and cost-effectively establish their own advertising platforms for streamlined monetization.

The platform currently serves over 20,000 developers worldwide, processing more than 100 billion daily ad requests and facilitating over $1 million in daily open budget transactions.