
Brands nowadays go to great lengths to provide a remarkable and memorable shopping experience to their buyers. Packaging, in this context, acts as an undeniable tool for creating a striking first impression and drawing buyers towards your products. It is also a powerful tool for creating an unforgettable unboxing experience. Not to mention the safety and protection a robust packaging provides to the contents inside the box.
One packaging style, personalized handle boxes, has made quite a name for itself in the realm of providing exceptional housing to products. With the added convenience of a carry handle, these boxes stand out from the rest and add a unique appeal to the products.
If you are wondering what makes custom handle boxes a perfect fit for your products, you are at the right place. This guide explains 5 reasons why you should opt for boxes with a handle.
5 Reasons to Pick Handle Boxes as Your Brand’s Packaging
1. Custom Prints
Let us start with the most significant reason to pick custom handle boxes as your brand’s packaging. You can tailor the artwork on these boxes as per your needs and the nature of the product you are selling. By studying the target market, you can find out your buyers’ preferences and include relevant design elements such as color, images, and graphics in the outer print of these boxes.
Apart from the custom prints, you have the option to personalize handle boxes with various finishes and add-ons. There are different finishing options available that enhance the final outlook of the boxes. For example, you can go with glossy or matte laminations, spot UV or UV coating, foil stamping, embossing, or debossing. Each of these has a different impact on the final outlook of the box, so make sure you discuss it with one of the best top packaging design companies before settling on one.
You can also customize the handle of the box with your brand’s logo, colors, or specific images. Such small details give your buyers an immersive shopping experience and puts your brand’s name and its products in their minds.
2. Custom Sizes and Shapes
Personalized handle boxes allow brands to tailor the shape and size of the box as per their product dimensions. This ensures that the inside contents get a snug fit and don’t move freely. As a result, the buyers receive the product in a pristine form.
Going for custom boxes also allows brands to save impressively while buying packaging. Since these boxes are made to order, the material wastage is minimum compared to pre-made boxes. This not only translates to less material being used but also a reduced cost.
Along with a tailored size and shape, you can also opt for custom inserts or dividers that come in quite handy for packing delicate or multiple items.
3. Choice of Materials
Another significant reason that makes personalized handle boxes a perfect packaging option for a wide range of products is that they can be made with different materials such as cardboard and Kraft.
Cardboard is the most common option, as it allows full-color printing and is fully flexible in all spheres of customization. It is also a durable option and comes in varying thicknesses. Kraft, on the other hand, has a rustic charm to it.
Both of these materials are eco-friendly and help brands cut their carbon footprint. This works to attract eco-conscious folks and establish your brand as a green and sustainable entity in the market.
4. Versatility
Customized handle boxes can be used to pack a wide range of products. Here is a rundown of different items that can find a perfect abode in a handle box.
- Food Items: The handle on the top makes it easier for buyers to carry hot items and edibles such as cakes and pastries.
- Retail Products: Handle boxes can be used for packing a wide range of retail items.
- Cosmetics and Personal Care Products: Various beauty products, perfumes, and makeup items can be packed in these boxes.
- Gift Items: Many brands use handle boxes to pack their range of giftable products. Gift boxes with a handle are often decorated with ribbons, finishes, labels, and stickers.
5. Branding Benefits
Apart from the product-related reasons to pick personalized handle boxes, there are many benefits for your brand as well. These boxes can be imprinted with various branding elements such as logos, taglines, slogans, marketing messages, QR codes, and company information.
All of this is extremely helpful when you are on a limited budget and don’t have enough resources for running a full-time marketing campaign. Repeated exposure to your brand’s name and logo will reinforce its identity in the minds of consumers.
Wrapping Up
In a nutshell, personalized handle boxes offer custom prints, tailored sizes & shapes, choice of materials, versatility and branding elements. By creating custom packaging boxes that offer ease of use, safety, branding, sustainability, and user engagement, you can easily get an edge over your competitors and increase your sales.
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